Speakers

Chris is a Digital Evangelist at Google with expertise in both brand building and performance marketing. He’s helped drive digital transformation and acceleration at a number of companies particularly in Retail and Consumer Goods verticals. Before joining Google, Chris lead Global Brand Strategy and Innovation at P&G based in Europe, working on several of the company’s billion-dollar brands. Chris’ mission is to help unlock brand and bottom line growth by finding that elusive but magical intersection between brand building and performance marketing.

Tobiasz Dankiewicz is the co-founder and director at reebee – A leader in Canada's digital flyer space. Through Tobiasz's direction, reebee has been helping shape the digital flyer ecosystem, long before the release of the first smart phone. While attaining a degree in mechatronic engineering from the University of Waterloo, Tobiasz was unable to find his local flyers digitally and recognized the enormous untapped opportunity for the flyer industry. From there, reebee was born with the mission to empower consumers to access their favourite flyers anywhere, anytime. Today, reebee is at the helm of flyer innovation working daily with Canada's leading retailers to develop and test new age flyer strategies.

Sarah Dennie leads the GM and Apparel go to market strategy as the Director of Customer Marketing at Walmart Canada. With over 15 years of retail experience Sarah has lead teams in operations, store management, store planning, business transformation, private brands and currently within category marketing. Sarah is passionate about the customer at the forefront of all decisions and works every day in service to that philosophy.

Frederick has joined Golf Town as Vice President of Marketing and eCommerce, to turn the brand around by elevating its digital footprint and creating an interconnected retail landscape that allows eCommerce to successfully coexist with brick and mortar. From designing and implementing a cutting-edge omni-channel plan to enhancing Golf Town’s digital presence, Frederick applies an innovative approach to building emotional connections with customers. Before engaging in the journey to establish Golf Town Ltd.’s brand as Canada’s home of golf, Frederick led the Sport Chek digital marketing and eCommerce transformation as SVP of Marketing. He also brought forward ground-breaking digital change with the launch of Canada’s first digital flyer program and rollout of several eCommerce sites for the FGL and Marks banners (Sport Chek, Sports Experts, Atmosphere, Marks). For over 15 years, Frederick has influenced top organizations in roles such as Vice President for Global Brand Marketing & Digital Strategy at LG Electronics Corp in Seoul, Marketing Director for Microsoft Europe, and Marketing Director at Nokia. Prior to revolutionizing brands as a digital disruptor, Frederick’s entrepreneurial spirit led him to take part in two successful start-ups projects in Europe — one in eCommerce and another in media.