Speakers

Steve Buors is a leading authority on digital marketing for multi-location businesses. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance. Steve is CEO and co-founder of Reshift Media, a full-service digital agency that specializes in developing and implementing industry-leading social media, search and website/mobile strategies to enable brands to achieve tangible business results. Reshift Media often collaborates with other advertising agencies to develop, implement and manage digital strategies that amplify existing media campaigns. As a senior executive, entrepreneur and thought leader in the digital marketing industry, Steve has spoken at a variety of events, hosted many webinars and actively contributes to a number of blogs.

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency in the UK, Canada and Japan concluding as President/CEO of JWT Japan and Executive Vice President and a Board Director of the worldwide company.

His 26 year academic career includes teaching at the Rutgers Graduate School of Business in the US, leading business schools in Argentina, China, India, Russia and Thailand, and currently the marketing faculty at the Schulich School of Business.  In 2001 he took over as Executive Director of the Schulich Executive Education Centre which runs non-degree programs for over 10,000 executives and managers a year domestically and internationally.

Alan co-authored the books “Advertising Works II”, and “Ikonica – A Fieldguide to Canada’s Brandscape”, and has numerous papers and book chapters published

He is a co-founder of the ‘Cassie’ advertising awards, is a member of the Canadian Marketing Hall of Legends , a holder of the ACA Gold Medal for contribution to the marketing industry, the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement, and International Association of Business Communicators Toronto Communicator of the Year award.

Jeremy Miller is a Brand Strategist and the bestselling author of Sticky Branding. He helps ambitious teams grow their businesses and brands to the next level. Jeremy comes by his expertise honestly. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his company's sales people or marketing processes that were failing, it was the brand. This insight caused him to regroup, revamp, and rebrand the business. Within a year, the company turned the corner and rocketed into growth mode. And in 2013 he sold the business. It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands — what he calls Sticky Brands. One of Jeremy’s key discoveries from the research is everyone is creative, provided they’re given structure. Jeremy shows organizations of all sizes how to unlock the creative genius of teams to solve complex sales and marketing challenges. As an inspirational keynote speaker, his blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand from the inside out.

To be posted.

Shawn joined Canadian Tire in 2014 to lead the launch of the digital loyalty program and has since led the launch of the recent Triangle Rewards Program. He also leads customer research, insights and is accountable for building and integrating Canadian Tire’s #1 Retail Brand NPS program. Prior to Canadian Tire he led Retail and Customer Analytics for the Air Miles loyalty program and during his consulting career with Accenture and McKinsey he worked with over 30+ retailers on marketing, merchandising, loyalty and analytics programs. Earlier in his career he was a statistician specializing in econometrics.

Coming soon