BREAKFAST IN NETWORKING HALL & EXHIBITS OPEN

Registration Open

OPENING REMARKS

PaulaCourtney2

Paula Courtney
Product Founder, WisePlum

The New Age of Retail

LaurenMacDonald3

Lauren MacDonald
Chief Marketing Officer, IKEA Canada

RCC's Thought Leadership "Fast Five"

The Blended Commerce Imperative

Retail is alive and well in Canada. What has clearly emerged in the 2018 consumer study is the need for blended commerce. Retailers must be wherever the consumer wants to be - online, in-store, and/or mobile. Loyalty to a specific channel is evaporating and nimble retailers understand the need for providing a seamless experience. Paula Courtney, Product Founder, WisePlum, shares study results and insights followed by in-depth one-on-one discussions.

PaulaCourtney5

Paula Courtney
Product Founder, WisePlum

PeterVanStolk5

Peter Van Stolk
CEO, Spud.ca

ScottAdel5

Scott Adel
Leader of Shopper Outcomes, McKesson Canada

RCC's Thought Leadership "Fast Five"

The Store is Your Stage

Brick and mortar has a starring role in your retail marketing plan. The new consumer is looking to retailers not only to elevate the experience but to provide an interesting story or experience they can share on social media. Rochelle Ezekiel, Senior Vice President, Customer Experience with Holt Renfrew, examines how brands can leverage marketing within the in-store experience and why tapping into your customer’s niche interests set the stage for a standing ovation.

RochelleEzekiel7

Rochelle Ezekiel
Senior Vice President, Customer Experience , Holt Renfrew

NETWORKING BREAK

MORNING CONCURRENT SESSIONS

To be announced.

MORNING CONCURRENT SESSION

To be announced.

Lunch and Networking

Exhibit Hall Open

Personalized Communications: Why are marketers settling for mediocrity?

To be announced.

ZenaSingham12

Zena Singham
Director Consulting Services, Relation1

FrançoisGaumond12

François Gaumond
VP, Consulting Services & Managing Director, Toronto, Relation1

AFTERNOON CONCURRENT SESSION

To be announced.

AFTERNOON CONCURRENT SESSION

To be announced.

NETWORKING BREAK

Exhibits Open

2019 RETAIL MARKETING INNOVATION ACHIEVEMENT AWARD

Build a Marketing Tech Stack that Powers Consumer Experience

Recently there has been an explosion of new customer technology but do you know which of these tools have the biggest impact for your customer and your business? Frederick Lecoq, Chief Marketing Officer at Golf Town and Sporting Life explains how you can elevate the consumer experience by designing and implementing the right marketing tech stack. Looking at five major trends, Frederick will help retailers of all sizes identify priorities and where to find compromise that fits the budget.

FrederickLeCoq17

Frederick LeCoq
VP Marketing & Ecommerce, Golf Town

RCC's Thought Leadership "Fast Five"

Loyalty, Loyalty, Loyalty

Loyalty programs are nothing new, but they are so much more than a punch card. Retailers share why their program suits their customers and why it is a critical tool in their strategic planning as an organization.

Spotlight on Integrated Marketing

Sobeys has been in the spotlight in Canadian retail for their strategic growth with a strong brand image. Trinh Tham, Vice President, Integrated Marketing, sits down with Michael LeBlanc to discuss the value of consistent story telling at all consumer touch points, both online and in-store to cultivate loyal relationships with customers.

TrinhTham20

Trinh Tham
VP, Integrated Marketing , Sobeys

MichaelLeBlanc20

Michael LeBlanc
Founder & Principal, M.E. LeBlanc & Company

Networking Reception

Closing Remarks