Breakfast and Networking
Printed Flyers in A Digital World
Mobile has changed the game for retailers. Consumers are attached to their phones, and even traditional websites are becoming an increasingly less viable communication tool. However, today many retailers are still finding success in the most traditional advertising tool of all : printed flyers and catalogues. In this session, top mass merchant and hardware stores come together to talk about the state of print advertising today, how they are still seeing success with this format, and what new tools are being used to keep printed flyers relevant
Grocery: The Leaders Of Flyer Innovation
As a follow up to the first session, top grocery marketers come together to talk about the print flyer, and why it is still such a valuable advertising tool for grocers. Several years after the demise of the print flyer was predicted, grocery retailers are investing in large scale print flyer distribution across Canada. The panel will discuss design, distribution, consumer demand and other innovations that are keeping the print flyer relevant in today’s digital first world.
The Future of Search & Discovery
The traditional flyer has always appealed to the most basic consumer instincts. Consumers love the feeling of looking for and finding a great product, great deal, or both. Now, the very basic concept of search and discovery has changed, and consumers have a variety of different platforms to chose from when they want to hunt for a great deal. In some cases, technology has enabled retailers to send product suggestions to consumers before they even begin the search. In this session, new innovators in the search and discovery space discuss what is next for the consumer, and new technologies that are changing the way people shop.